our philosophy

 

It's All Yoga was born out of a desire to share the powerful message that "yoga is not just a class, it's a lifestyle" in a light-hearted and hip way.

What we offer—through the message on our clothing—is that yoga is something you practice all the time! When you're stopped in your tracks at the beauty of the sunset; when you choose to be kind even though it would be easy to be curt; when you bring presence into your typical daily activities, when you do what you love… it's all yoga! It's about opening yourself up, developing contentment in the uncomfortable and peace in uncertainty … just like on your mat.

"Why not become the one who lives with a full moon in each eye..." Hafiz

Most of us have a sense of the power of our "class" practice—we can transform our bodies, renew energy and focus, impact those in our lives through a personal dedication and mindfulness. We sometimes forget that we don't have to be on our mats to have this same intention. Every moment you find yourself in is there for your evolution and well being, which means there's joy to be felt in mowing the grass and beauty to be found in doing the dishes. We hope these silly, humble shirts make you smile and remind you to pay attention to the things in your life that normally seem mundane.

Mother Teresa said, "We cannot do great things, just small things with great love." In honor of the spirit of yoga, we present the family of It's All Yoga mascots doing what they do… with great love. Because, we believe, it's all yoga!

  Namasté!